A few years ago, YouTube added Live Redirects as a way for creators to hold livestreams that ended by pointing viewers to another video on their own channel for premiere events, like BTS engaging fans before showing off a new music video. Now it has adjusted Live Redirects so that live streamers on the service can bounce their audience to another livestream when they go offline. A premiere launch event for the film Top Gun: Maverick on Wednesday will be one of the first big events to take advantage of the new addition.
On Twitch, this behavior is called a raid. On one hand, it’s a good way to help grow audiences and find new content, but it has also been a conduit for harassment on the platform as “hate raids” would target marginalized streamers with abuse from hundreds of accounts at a time.
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Creators: Live Redirect is here! Help each other grow by redirecting ➡️ your viewers to other creators’ live streams & Premieres as soon as yours ends.
More on who’s eligible & how we’re giving you control over who redirects to your channel: https://t.co/OnqR2qip9M pic.twitter.com/EibtaWvTtc
— TeamYouTube (@TeamYouTube) May 3, 2022
YouTube clearly took note of the issues Twitch has struggled to contain and is launching Live Redirects with settings that could make bot-fueled…
