OnePlus’ latest set of wireless earbuds is also the first to get its Nord branding, which the company uses for its cheaper products. The new Nord Buds are being announced today alongside teases for two new entries to OnePlus’ European Nord smartphone lineup: the Nord 2T 5G, and the Nord CE 2 Lite 5G.

The Nord Buds actually have a fair amount going for them, even at $39.99. They don’t have active noise cancellation, and they only have two mics in each stem rather than three like the $99 Buds Z2, but they’re rated for the same seven hours of battery life (38 hours combined with the case), and promise the same low latency — especially when connected to a OnePlus phone with ProGaming mode on — and fast charging.

The Nord Buds also have 12.4mm drivers, Dolby Atmos support, “AI powered noise reduction algorithms” for phone calls, and a new design OnePlus says makes them even more comfortable for long listening sessions.

One way to think about it is the Nord Buds are the AirPods to the Buds Z2’s AirPods Pro. (Which I guess makes the $150 Buds Pro, which also add wireless charging and adaptive noise cancellation, the AirPods Max? This isn’t a perfect analogy.) The Nord Buds are meant to be the entry-level model in the lineup, though now that you can buy the last-generation Buds Z for the same price, the OnePlus catalog is starting to get a bit confusing.

A teaser…



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